Taking reference from Barbie and Ken packaging and the quirky typography of the 80s and 90s, the logo is straightforward and legible with small nuances throughout.
TYPOGRAPHY & COLOR
Bold playful colors that can be mixed and matched similar to the clothing and accessories Off Day’s sells. Century Gothic is used to to reference the time period it was designed, 1991, since many of the items of clothing Tiffani curates are from the 80s and 90s.
Off Day’s Instagram feed is designed to look like one infinite moodboard.